From Agile to {{AIgile}}: Updating the Manifesto for a Co-Creative Future
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"One day, we'll realize the Agile Manifesto was to agility what training wheels are to cycling: a great starting point, but eventually limiting if never revisited."
This thought struck me during an agile coaching session that reminded me of what I described in "The Hidden Struggles of Agile Coaching". The team was facing that uncomfortable silence after a powerful question—one of those moments that secretly makes every coach sweat.
They were doing agile perfectly, every ceremony on point, but destabilized by how fast AI was reshaping their reality.
I saw what I once called Scrum Theater, now with an AI twist:
The 2001 Agile Manifesto was groundbreaking. But it was written in a world without:
⚠️ Today, AI actively contributes to value creation. If we don't update our frameworks, we're not evolving. We're pretending.
We value more the bold part rather than the left part:
🧭 These values don't reject AI—they place it where it belongs: a tool in service of humans, not a replacement.
In my work as a Professional Coach and Agile Coach, I've seen that the companies who thrive aren't the most "agile" or the most "AI-savvy".
They're the ones who integrate both harmoniously.
This isn't about "post-its and push-ups". It's a fundamental shift in how we create value in an AI-human world.
Examples:
The original Manifesto is not obsolete. It's incomplete.
Just as I warned about Scrum Theater (performing agility vs. being agile), we must now watch out for AI Theater: using tools without transforming how we create value.
👉🏽 The real question is no longer: "Are we agile?" It's: "Are we AIgile?" ⁉️
Is your organization still grounded in pre-AI agility?
Are you starting to explore this new human-AI synergy?
What's challenging you at this frontier?
👋 I'm Salim — professional & agile coach. After 13+ years helping teams escape ceremonial agility, I now explore how we co-create with AI while keeping humans at the center. Curious? Let's connect.
Note: Sensitive souls, beware.
🎭 Welcome to the Scrum Theater: Where Agility Is Just an Illusion.
"We’re agile—we do Scrum."
I hear this claim from organizations every week proudly checking all the Scrum boxes.
And yet, their teams are stuck. Value delivery is stagnant. Customer satisfaction isn’t improving. The same problems resurface sprint after sprint.
They’re not doing Scrum. They’re performing it.
🎭 Welcome to the Scrum Theater, where every ceremony is flawlessly executed, yet real agility is nowhere to be found.
What’s the biggest sign of Scrum Theater? Flawless execution of rituals that produce no tangible results.
Take Sherlock Holmes’s team, often seen as the epitome of logic and reason. They were stumbling through Scrum, treating it like a performance, obsessed with following each ritual perfectly, yet missing the point entirely:
And yet:
Their velocity? Stagnant. Their team morale? Exhausted.😫
👉 The fix? We stopped measuring compliance with Scrum ceremonies and began measuring their actual impact. By tracking whether blockers were resolved and how many improvement actions were implemented after each retrospective, the results were clear.
📈 The result?
They cut their ceremonies by 30%—and doubled the number of meaningful improvements delivered.
And you: Have you ever found yourself playing a role in Scrum Theater?
Some teams confuse metrics with meaning.
Take Inspector Lestrade's team. They had the most impressive Jira dashboards I'd ever seen! Truly a sight to behold:
They proudly displayed them on giant monitors! Managers were very impressed about that.
Yet when I asked:
Good job about your Graphs. Just a question: "What decisions have you made based on these charts in the past month?"
🫥 Silence. All the room went quiet... No one could answer me.
🎭 Welcome to the Scrum Theater, where dashboards look impressive but drive no real decisions.
👉 The fix? No chart without an action. Every displayed metric had to answer: - What decision does this inform? - What behavior should it change?
Within two sprints, they removed 60% of their dashboards. Their predictability improved by 40%—and, more importantly, they started using data to make real decisions.
And guess what: managers ask about graphs, and the team knows how to answer
The deadliest trap of Scrum Theater? Believing you’ve "achieved" agility.
Take Dr. Watson's team. They had been "doing Scrum" for three years. They had optimized their processes to perfection.
❌ And that was precisely the problem.
🚨 Agility dies the moment comfort settles in. The moment you stop evolving, you fossilize.
🎭 Welcome to the Scrum Theater, where teams believe they’ve reached the final act — but have actually stopped evolving.
👉 The fix? We introduced "process innovation sprints" — dedicated time to experiment with alternatives
📢 Agility isn’t a destination. It’s a journey. The moment you think you’ve "arrived," you’ve already fallen behind.
💡 Authentic agility often looks messier than Scrum Theater.
✅ The teams with the best results?
❌ The teams that struggle the most?
🎭 So, ask yourself: Are you truly agile, or are you simply playing a role in Scrum Theater?
Hi, I’m Salim — the professional & agile coach helping teams break free from Scrum Theater and unlock real agility.
👉 Have you experienced Scrum Theater in your organization? Share your worst example in the comments below.
🎭 Tired of Scrum Theater? Let’s talk about real solutions and how we can unlock true agility for your team.
#ScrumTheater #Scrum #Agility #AgileInnovation #ScrumMaster #RealAgility #AgileCoaching
- Note: Sensitive souls, beware.
🎭 Welcome to the Scrum Theater: Where Agility Is Just an Illusion.
“We’re agile—we do Scrum.”
I hear this claim from organizations every week proudly checking all the Scrum boxes.
– Daily standups? every day…
Sprint reviews? at the end of each sprint
And yet, their teams are stuck. Value delivery is stagnant. Customer satisfaction isn’t improving. The same problems resurface sprint after sprint.
They’re not doing Scrum. They’re performing it.
🎭 Welcome to the Scrum Theater, where every ceremony is flawlessly executed, yet real agility is nowhere to be found.
What’s the biggest sign of Scrum Theater? Flawless execution of rituals that produce no tangible results.
Take Sherlock Holmes’s team, often seen as the epitome of logic and reason. They were stumbling through Scrum, treating it like a performance, obsessed with following each ritual perfectly, yet missing the point entirely:
And yet:
Their velocity? Stagnant. Their team morale? Exhausted.😫
👉 The fix? We stopped measuring compliance with Scrum ceremonies and began measuring their actual impact. By tracking whether blockers were resolved and how many improvement actions were implemented after each retrospective, the results were clear.
📈 The result?
They cut their ceremonies by 30%—and doubled the number of meaningful improvements delivered.
And you: Have you ever found yourself playing a role in Scrum Theater?
Some teams confuse metrics with meaning.
Take Inspector Lestrade’s team. They had the most impressive Jira dashboards I’d ever seen! Truly a sight to behold:
They proudly displayed them on giant monitors! Managers were very impressed about that.
Yet when I asked:
Good job about your Graphs. Just a question: “What decisions have you made based on these charts in the past month?”
🫥 Silence. All the room went quiet… No one could answer me.
🎭 Welcome to the Scrum Theater, where dashboards look impressive but drive no real decisions.
👉 The fix? No chart without an action. Every displayed metric had to answer: - What decision does this inform? - What behavior should it change?
Within two sprints, they removed 60% of their dashboards. Their predictability improved by 40%—and, more importantly, they started using data to make real decisions.
And guess what: managers ask about graphs, and the team knows how to answer
The deadliest trap of Scrum Theater? Believing you’ve “achieved” agility.
Take Dr. Watson’s team. They had been “doing Scrum” for three years. They had optimized their processes to perfection.
❌ And that was precisely the problem.
🚨 Agility dies the moment comfort settles in. The moment you stop evolving, you fossilize.
🎭 Welcome to the Scrum Theater, where teams believe they’ve reached the final act — but have actually stopped evolving.
👉 The fix? We introduced "process innovation sprints" — dedicated time to experiment with alternatives
📢 Agility isn’t a destination. It’s a journey. The moment you think you’ve “arrived,” you’ve already fallen behind.
💡 Authentic agility often looks messier than Scrum Theater.
✅ The teams with the best results?
❌ The teams that struggle the most?
🎭 So, ask yourself: Are you truly agile, or are you simply playing a role in Scrum Theater?
Hi, I’m Salim — the professional & agile coach helping teams break free from Scrum Theater and unlock real agility.
👉 Have you experienced Scrum Theater in your organization? Share your worst example in the comments below.
🎭 Tired of Scrum Theater? Let’s talk about real solutions and how we can unlock true agility for your team.
#ScrumTheater #Scrum #Agility #AgileInnovation #ScrumMaster #RealAgility #AgileCoaching
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